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The Team

The two people building Fragnatique.

Fragnatique is built by a small founding team in Tallinn, Estonia. We treat fragrance as structured data first and a consumer surface second. Below, the two people who own the work.

Portrait of Ömer Kadir Kurt, Founder & CEO of Fragnatique
Founder & CEO

Ömer Kadir Kurt

Ömer Kadir Kurt is the founder and CEO of Fragnatique, the AI perfume advisor built by Appthos Studio OÜ in Tallinn, Estonia. He owns product vision and leads engineering of the Scent Graph, the structured representation that maps 3,000 fragrances across 680 atomic notes and powers everything from match scoring to the Scent Lab where users create their own scent.

His background spans software architecture and AI-native product development, with a focus on vision-language models, mobile architecture, and structured-data systems for industries that have traditionally run on tacit expertise. He moved Fragnatique's operations to Tallinn to be inside the Estonian deep-tech ecosystem and to take on the global stage from a Baltic base.

At Fragnatique he is the engineer who treats fragrance as a data problem first and a consumer surface second.

LinkedInomer@appthos.comFull profile
Portrait of Erdinç Karabekir, Co-Founder & CMO of Fragnatique
Co-Founder & CMO

Erdinç Karabekir

Erdinç Karabekir is co-founder and CMO of Fragnatique. He leads brand, partnerships, and go-to-market, turning the underlying machine learning into a product story that fragrance buyers, niche houses, and indie perfumers can act on. He runs the relationships that bring real-world distribution and retail credibility to the platform.

He is a startup specialist with a background in international business development and growth, with a focus on connecting deep-tech to the operators and creators who actually use it. At Fragnatique he is the operator who connects the Scent Graph to the people who wear and create perfume, including a retail partnership with Fragrance Gallery Tallinn and ongoing work with Tehnopol Startup Incubator, Startup Estonia, and ESA BIC.

LinkedInerdinc@appthos.comFull profile
Why Fragnatique

The fragrance industry was overdue for a real data layer.

Fragrance has run on tacit knowledge for over a century. A perfumer trains for years to recognize how a saffron note will behave at hour three on the wrong skin. A shopper, meanwhile, has thirty seconds at a counter and zero context. We thought the gap was a software problem.

Fragnatique is what came out of that thesis. A Scent Graph instead of a flat catalog. Match scoring with written reasoning instead of a number. The Scent Lab that produces an IFRA-compliant manufacturing document, not a guess. The same structured approach that has reshaped finance, music discovery, and travel, brought to perfume.

We are based in Tallinn because the Estonian deep-tech ecosystem is the right home for a company that ships small, focused, and global. Fragnatique is part of the Tehnopol Startup Incubator and is connected to the wider Startup Estonia and ESA BIC programs.

Backed by

Programs that helped us get here.

  • Tehnopol logo, the largest science and business campus in the Baltics, headquartered in Tallinn
  • Tehnopol Startup Incubator logo, the deep-tech program backing Fragnatique
  • Startup Estonia logo, the national program supporting Estonian deep-tech and frontier startups
  • ESA BIC Estonia logo, the European Space Agency business incubation network
  • Prototron logo, an Estonian foundation supporting innovative product ideas
  • Co-funded by the European Union and the Republic of Estonia badge

Press, partnerships, or a conversation?

Write to contact@appthos.com, or read more on the journal. If you are a niche house, retailer, or fragrance creator looking to partner, the support page has a contact form.