Erdinç Karabekir

Tallinn, Estonia · Born in Trabzon, Türkiye

Erdinç Karabekir is the co-founder and CMO of Fragnatique, responsible for brand, go-to-market strategy, and the partnerships that give the platform real-world reach. He shapes how the product is positioned, how its story earns trust with fragrance buyers, niche houses, and independent perfumers, and how it grows from a strong technical foundation into an industry presence. At Fragnatique he led the retail partnership with Fragrance Gallery Tallinn and steered the company's entry into the Tehnopol Startup accelerator and the wider Startup Estonia and ESA BIC programmes.

His professional background gives him an unusual vantage point in a product company. Through Esti Legal, his European legal practice, he advises startups, founders, and technology companies on EU AI Act compliance, GDPR, FinTech regulation, and startup law. That grounding in how frontier technology companies are built and governed shapes the way he approaches Fragnatique: structured, defensible, and built for international scale from the first line of code.