Erdinç Karabekir

Tallinn, Estonia · Born in Trabzon, Türkiye

Erdinç Karabekir is co-founder and CMO of Fragnatique. He leads brand, partnerships, and go-to-market, turning the underlying machine learning into a product story that fragrance buyers, niche houses, and indie perfumers can act on. He runs the relationships that bring real-world distribution and retail credibility to the platform.

He is a startup specialist with a background in international business development and growth, with a focus on connecting deep-tech to the operators and creators who actually use it. At Fragnatique he is the operator who connects the Scent Graph to the people who wear and create perfume, including a retail partnership with Fragrance Gallery Tallinn and ongoing work with Tehnopol Startup Incubator, Startup Estonia, and ESA BIC.