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Fragnatique is an AI perfume advisor and Scent Lab built in Tallinn, Estonia.
Registered in Estonia · Built in TallinnPress & Brand
Deep-tech meets fragrance. Press, on the record.
Fragnatique brings deep-tech rigour to a fragrance industry that has been running on intuition. The iOS app maps 3,000 fragrances across 680 atomic notes and combines six tools into one system: match scoring with written reasoning, AI photo and style analysis, an offline perfume scanner, an industry consultant, the notes pyramid database, and the Scent Lab where users create their own scent and export an IFRA-compliant manufacturing document. Built by Appthos Studio OÜ in Tallinn, Estonia.
3,000Fragrances mapped
680Atomic notes
13Tools in one app
2024Founded
01 · Boilerplate
Pasteable copy at four lengths.
Pick a length, click copy, paste into the story. Each version is editorial-ready and covers the same factual core.
Short~50 words
Fragnatique is an AI-powered perfume advisor with match score, photo and style analysis, an offline scanner, and a Scent Lab where users formulate their own fragrance and export an IFRA-compliant manufacturing PDF.
Medium~100 words
Fragnatique brings deep-tech rigour to a fragrance industry that has been running on intuition. The iOS app maps 3,000 fragrances across 680 atomic notes and combines six tools into one system: match scoring with written reasoning, AI photo and style analysis, an offline perfume scanner, an industry consultant, the notes pyramid database, and the Scent Lab where users create their own scent and export an IFRA-compliant manufacturing document. Built by Appthos Studio OÜ in Tallinn, Estonia.
Long~150 words
Fragnatique is the first AI perfume advisor that treats fragrance as structured data. The iOS app combines six tools into one system: match scoring against 3,000 fragrances, AI photo and style analysis, an offline scanner, an industry consultant, a 680-note pyramid database, and the Scent Lab where users create their own perfume and export an IFRA-compliant manufacturing PDF. The product is built by Appthos Studio OÜ, founded by Ömer Kadir Kurt and Erdinç Karabekir, and is part of the Tehnopol Startup Incubator in Tallinn, Estonia. Fragnatique is connected to the wider Startup Estonia and ESA BIC programs, and recently announced a retail partnership with Fragrance Gallery Tallinn.
02 · Founders
The two people building it.
Available for interviews, panels, and on-record commentary. Photos and full bios on request.
Founder & CEO, Fragnatique
Ömer Kadir Kurt
Ömer founded Fragnatique to bring deep-tech rigour to a fragrance industry running on intuition. He owns the product vision and leads the engineering of the Scent Graph, the structured representation that maps 3,000 fragrances across 680 atomic notes.
“Fragrance has run on tacit knowledge for over a century. We thought the gap between expert perfumers and shoppers at a counter was a software problem.”
Co-Founder & CMO, Fragnatique
Erdinç Karabekir
Erdinç leads brand, partnerships, and go-to-market for Fragnatique. He turns the underlying machine learning into a product story that fragrance buyers, niche houses, and indie perfumers can act on.
“We are not building another perfume catalog. We are building a structured representation of fragrance that turns shopping, formulation, and retail into the same workflow.”
03 · Partnerships
The programs backing us.
Fragnatique sits inside the Estonian deep-tech ecosystem, with active retail and program partnerships shaping the roadmap.
Tehnopol Startup Incubator
Fragnatique is part of the active cohort at the Tehnopol Startup Incubator, the deep-tech program at the largest science and business campus in the Baltics.
Read moreFragrance Gallery Tallinn
30 expertly curated niche fragrances from Fragrance Gallery Tallinn integrated into the Fragnatique app, bringing discovery and a physical retail experience together.
Read moreStartup Estonia
Connected to the wider Startup Estonia network, the national program supporting Estonian deep-tech and frontier startups.
Read moreESA BIC Estonia
Connected to ESA BIC Estonia, the European Space Agency's business incubation network in Estonia.
Read more04 · Quick facts
The information journalists ask first.
For interviews, embargoed previews, or founder availability, write to us. We respond within one business day.
- Operating company
- Appthos Studio OÜ
- Headquarters
- Tallinn, Estonia
- Founded
- 2024
- Founders
- Ömer Kadir Kurt (CEO), Erdinç Karabekir (CMO)
- Platform
- iOS 16+ (Android in development)
- Database
- 3,000 fragrances across 680 atomic notes
- Stage
- Tehnopol Startup Incubator cohort, public iOS launch
- Programs
- Tehnopol, Startup Estonia, ESA BIC Estonia, Prototron
05 · Recent coverage
Where we have been cited.
Coverage will appear here as it lands. If you are writing a story and want to be listed, send us the link after publication and we will credit your outlet.
Send us a linkReach the founders directly.
Press, partnerships, podcasts, conference panels. Email lands directly in our inboxes and we respond within one business day.